Working Journeys


Bridging the generation gap between disengaged young jobseekers and lonely old people living in the community.

‘Working Journeys’ focus on rural Edenbridge where indices of social deprivation are 45% higher than the rest of the county and over a third of young jobseekers living here (aged 18-24) are still unemployed six months after leaving school.

Our objective is to help them rebuild the confidence, social skills and practical experience that employers demand from their workforce. To achieve this goal they will lead a volunteering initiative reaching out to lonely old people whose social isolation threatens their health and wellbeing. Under supervision our young jobseekers will host ‘tea and home-made cupcake’ parties and their conversations with the older guests about life and work in the 1940s and 1950s will create stimulating opportunities to exchange experiences and bring the past back to life. With everyone’s informed consent we will draw on practical support from our peer mentors studying at the University of Creative Arts to video these conversations and create a new social heritage


Area di intervento

United Kingdom


Key data rural district (Edenbridge)

Key data urban district (Sevenoaks)

Index: rural deprivation

Pop density/hectare




Life expectancy at birth




Unemployment 16-64




Education (GCSE 5 x A*)




Index multiple deprivation




65+ hospital admissions




65+ residential care





Descrizione dell'organizzazione

Friday People

UK charity – registered number 1144817


Dati di contatto
00 44 7740 854083


Data dello Stato



Stato di implementazione



Descrizione di stato

02.02.16 – preparation

start date 16.03.16 – following community engagement briefing and a successful small-scale pilot project launched during 2015


Tipo di intervento

Action-Research, Training Course, Community Iniciative


Altro tipo di intervento


Descrizione dell'intervento

Focused on developing transferable skills amongst young jobseekers and a measurable improvement in wellbeing across the age range of all participants



Target group (i)


  • Young jobseekers aged 18-24
Selection criteria


  • Six months unemployed
  • Failed to achieve satisfactory educational qualifications (ie 5 x GCSE grades A*-C)
  • Self-selecting through social media/peer group support
Target group (ii)


  • Socially isolated older residents aged 65+
Selection criteria


  • Evidence of intense loneliness (identified by assigned social workers)
  • Impending/early onset alzheimers disease



We follow a strategy of Positive Youth Development (PYD).

  • This is the intentional efforts of youth, adult, community, government agencies and schools to provide opportunities for young people to enhance their interests, skills, and abilities.

  • PYD differs from other approaches to youth in that it rejects an emphasis on trying to correct what is “wrong” with children’s behavior or development. Programs and practitioners seek to empathize with, educate, and engage children in productive activities.

  • Our PYD projects simultaneously capture the interest of young jobseekers and employers

    • give each jobseeker essential skills in team working, project management, budget control, marketing and fundraising (including developing advertising revenues for popular new festivals)

    • develop an effective route into employment

    • create CV’s explicitly tailored to highlight each jobseeker’s newly acquired expertise

    • provide in depth (video based training in interview techniques and effective personal presentation – lead by a consortium of local HR specialists


Componenti innovative

  • Challenge young participants’ perception of their capabilities

    • Involve them in project development

    • positive visualization of the impact of their work

    • access on-demand to online mentors

  • personal mobile telephones to be used to record individual assessments of wellbeing

  • focus on team building/motivational action for mentors as well as young beneficiaries

  • marginalized groups support one another to achieve positive benefits





Volunteers acting as coaches and mentors



Gift in kind donations of venues, operating costs supported by direct purchase of consumables



£9803 (euros 12450 – at 1.27 current euro exchange rate)

– allocated to the first large scale pilot which will operate over 26 weeks



All expenditure is funded by voluntary donations and discretionary grants from charitable institutions whose objectives reflect those of Friday People



  • Operational:

    • Target Your Potential (local social enterprise)

  • Beneficiary partners

    • AGE UK (national charity operating at local level)

  • Coaching/mentoring partner:

    • University of the Creative Arts (media/peer mentors)



  • Measurable improvement in wellbeing across all participants

    • Self-recorded qualitative assessment using mobile telephones and self-completion diaries (optional)

    • Quantitative measure of change to be developed in partnership with New Philanthropy Capital (UK charity). This approach replaces our current 8-part questionnaire (using a likert scale) assessed at start, middle and conclusion of a project


Valutazione & SWOT analysis

TBA as a post-project analysis

Current longer term risk analysis

  • Funding constraints may limit extension to increased numbers of young/old participants



Young jobseekers

  • Access to increased skills and full-time employment rebuild economic prospects and reduce dependency

Socially isolated old people

  • Improved health and wellbeing increase life expectancy and reduce dependence of health services (1 in 8 of people aged over 65 who feel lonely will die early compared to those who feel in touch with their community)


Impatto e utilizzo dei risultati



Young job seekers

  • Measureable development of the self-confidence and skills necessary to secure employment (or return to education)

Socially isolated old people

  • Measurable (including anecdotal) evidence of a stabilization/reduction in early-stage dementia
Exploitation effective results


  • Develop cost benefit analysis based on concrete results to validate applications for additional funding on a larger scale
  • Successful participants (young jobseekers) serve as role models and potential peer mentors to successive waves of trainees


Diffusione dei risultati e feedback pubblico

Planned dissemination during project

  • Social media broadcasts driven by young participants

  • Video posting via websites charity/partners

  • Engagement media