One Day in May


How the first world war changed our village

  • A social heritage project lead by young jobseekers in partnership with the Ulcombe Village History Society and the Ulcombe village primary school. Our aim is to engage young jobseekers in learning new skills as they lead a web-based education/community project to chart the lives, experiences and archive photographs of the villagers who went to war in 1915 – and those stayed behind.

  • Our starting point is May 1915 during the Second Battle of Ypres (Belgium) where men of the West Kent Regiment were heavily engaged


  • create a visual, easily accessible demonstration of the young jobseekers’ ability to transcend their own poor educational achievements and inexperience

    • by organising/leading under supervision a complex project involving archive research, IT/social media competence and the ability to operate effectively in a team where capabilities vary significantly

  • absorb not only the training/skills necessary to build and populate the website: but also demonstrate the capability to pass on a range of essential IT competences to an older generation (the members of the Ulcombe History Society are predominantly aged over 65)

  • develop personalised CVs expressly designed to reflect their new skills, and secure employment


Area di intervento

United Kingdom


Rural village in West Kent – one of 309 parishes in the county with a population of 862 (2011)


Descrizione dell'organizzazione

Friday People

UK charity – registered number 1144817


Dati di contatto

00 44 7740 854083


Data dello Stato



Stato di implementazione



Descrizione di stato

Start date 01.09.16 – following recruitment and initial training of the research team (young jobseekers), preliminary archive research by the History Society and the incorporation of the project into the primary school’s academic curriculum for 2016-2017


Tipo di intervento

Action-Research, Pilot Project, School Project, Workplace Training, Community Iniciative


Altro tipo di intervento


Descrizione dell'intervento

Focused on:

  • developing transferable new skills amongst young jobseekers and a measurable improvement in their self-esteem and wellbeing
  • creating a social heritage resource to reinforce local community identity and support the education priorities of the primary school age group
  • establish a community partnership across a wide range of ages, capabilities and interests



Target group (i)

  • Young jobseekers aged 18-24

Selection criteria

  • Three to six months unemployed
  • Failed to achieve satisfactory educational qualifications (ie 5 x GCSE grades A*-C)
  • Self-selecting through social media/peer group support


Target groups (ii)

  • Ulcombe History Society
  • Ulcombe village primary sohool

Selection criteria

  • Stakeholders/residents in the village



We follow a strategy of Positive Youth Development (PYD).

  • This is the intentional efforts of youth, adult, community, government agencies and schools to provide opportunities for young people to enhance their interests, skills, and abilities.
  • PYD differs from other approaches to youth in that it rejects an emphasis on trying to correct what is “wrong” with children’s behavior or development. Programs and practitioners seek to empathize with, educate, and engage children in productive activities.
  • Our PYD projects simultaneously capture the interest of young jobseekers and employers
  • give each jobseeker essential skills in team working, project management, budget control, research and social marketing.
  • create CV’s explicitly tailored to highlight each jobseeker’s newly acquired expertise
  • provide in depth (video based training in interview techniques and effective personal presentation – lead by a consortium of local HR specialists
  • capitalise on the structured research methodolgy developed by the Ulcombe History Society to introduce young jobseekers to the discipline necessary to define and complete complex
  • tasks
  • create a mutually supportive environment that will allow the young jobseekers to appreciate the value of team working and share their own skills as social media ‘experts’


Componenti innovative

  • Challenge employers’ perceptions of the youth work force by creating an important education/social heritage resource that has been spearheaded by young jobseekers
  • Challenge young participants’ perception of themselves and their capabilities
  • Involve them in project development
  • Achieve visible evidence of the impact of their work
  • access to online peer mentors
  • track changes in self-esteem through the unconventional use of personal mobile telephones to record individual assessments of wellbeing




  • Volunteers acting as coaches and mentors
  • Primary school staff
  • Professional retirees offering research support and direction


Gift in kind donations of IT equipment, software, venues, operating costs supported by direct purchase of consumables – including access/purchase of archive photograph



£10000 (euros 12700 – at 1.27 current euro exchange rate)

– allocated to the first large scale pilot which will operate over 26 weeks



All expenditure is funded by voluntary donations and discretionary grants from charitable institutions/funders whose objectives reflect those of Friday People




  • Ulcombe History Society
  • Ulcombe primary school


  • Kent local history archives and Royal West Kent Regimental museum
  • Kent Messenger Newspaper Group



  • Social heritage website:
  • Measurable improvement in wellbeing across all participants
  • Self-recorded qualitative assessment using mobile telephones and self-completion diaries (optional)
  • Quantitative measure of change to be developed in partnership with New Philanthropy Capital (UK charity). This approach replaces our current 8-part questionnaire (using a likert scale) assessed at start, middle and conclusion of a project


Valutazione & SWOT analysis

TBA as a post-project analysis

Current longer term risk analysis

  • The relatively passive nature of research must be balanced by active, supervised involvement in IT skill transfer to older/younger participants



Young jobseekers

  • Access to increased skills and full-time employment will rebuild their economic prospects and reduce dependency
  • The education resource: will remain continuously accessible to pupils at the Ulcombe primary aschool – who will also contribute to the website content throughout their academic year


Impatto e utilizzo dei risultati


Young job seekers

  • Measureable development of the self-confidence and skills necessary to secure employment (or return to education)

The village community

  • Villagers recognise and appreciate their own local social heritage
  • Interest potentially reinforces volunteering impetus

Exploitation effective results

  • Develop cost benefit analysis based on concrete results to validate applications for additional funding on a larger scale
  • Successful participants (young jobseekers) serve as role models and potential peer mentors to successive waves of trainees
  • Create a visually attractive framework for schools to explore their own local heritage and IT competences as managed elements of the curriculum


Diffusione dei risultati e feedback pubblico

Planned dissemination during project

  • Social media broadcasts driven by young participants
  • Video posting via websites charity/partners
  • Education-oriented media